Adsy Review

Adsy offers a great platform to connect publishers and advertisers in an SEO-friendly way. We tested the platform as advertisers in 3 tasks.

1. Content Purchase. Ordering 500-words article was super easy and took just several days. Considering $25 price, this seemed to be too good to be true. Adsy proclaims that “text is written and proofread by native speakers”. Unfortunately, this seems to be a white lie with Adsy seemingly relying on outsourcing to English speakers in Eastern Europe. While the resulted text was ok and did not contain any grammar mistakes, some of the wording used was a bit off from regular American English.

So, we asked to confirm:

“Can you please confirm if the article was written by an American-born writer? If not, could you have any American-born writer take a look at it to ensure quality?”

We got the following reply: “We do not pick our writers based on their origins, but rather their writing skills and work ethics. That is how we ensure the quality of all the pieces produced by our writers.“

While I applaud treating all the writers equally regardless of their place of origin, at least to me egalitarianism is secondary to high quality writing. So, $25 article is just that, good enough to spam Google, but not good enough to promote a business well.

2. Open Offers. Advertisers can publish an open offer listing all their requirements and then simply wait for matching publishers to apply for their business. While the system is super easy to use, and makes so much sense in terms of UX, I ultimately was unable to find a good publisher matching my relevance requirement. 420 publishers applied! None qualified in terms of my requirements, but none seemed to care about it. The problem here is that advertisers are incentivized to apply regardless their chance of success - a small chance is better than no chance at all. Except, this approach makes the open offers system useless at least for my purposes. After checking about a dozen or so publishers who clearly did not care about my requirements, I simply gave up.

3. Search for Publishers. Another robust offering by Adsy where advertisers can filter out publishers by price, domain authority, traffic, category, country, etc. Unfortunately, again, most sites seem to be of a low quality even if the metrics seem right. We tried to purchase a “content placement” with APNews for $285.71. The article was published fast, but in spite of our requirement that the article needed to be linked from pages within APNews, there were no links leading to it. When we asked the publisher for improvement, he refused, stating that he was unable to get any links to the article. When I asked how to get a refund, I did not get an answer. Also, my second annoyance was that the article itself explicitly stated that it was a paid article based on a press release. Plus, the bottom of the article had a paragraph added with a link to WiredRelease website, the company that somehow got access to publish articles on APNews.

Full disclosure - we do provide similar services at Blogger Outreach, so I am not an uninterested party, but everything above describes my actual experience with Adsy. Super robust platform. Everything makes sense. Except for the quality of the content and quality of publishers. At least at bloggeroutreach.com, while we offer the same services to advertise our clients, everything is manually reviewed to ensure quality.

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